The role of a direct sales counsellor is to present a product or service to a consumer, outside of a location designed for commercialisation. They often specialise in a particular area (clothing, cosmetics, jewellery, telephony, etc.), and they need the ability to target the correct customer base for their range of products and then obtain customer loyalty thus developing a network of customers and counsellors.
Much like a sales representative, a direct sales counsellor must know how to be convincing but most of all needs to provide genuine advice. A satisfied customer is a customer who comes back for more! A direct sales counsellor must simultaneously be a salesperson and a creator of social ties; they can organise sales events in people’s homes and develop a service activity that integrates information and communication technologies. Furthermore, a direct sales counsellor has the advantage of benefitting from a certain amount of freedom. They have autonomy, they can manage their timetable as they see fit in accordance with the sales objective they have set themselves.